Wednesday 12 August 2009

Head Hunting...


Maharishi's MHI continues on into 2010 despite the issues surrounding it's apparent dip in to administration and the take over by [f*cking] JD Sports. Implimenting serial stylist, and Cassette Playa designer Carri Munden, to style the brand's spring/summer 'Head Hunter' collection - nice title and hopefully they will stay true to their word by 'head hunting' and working with young, up and coming creative stars. This already seems the case. As well as working with Mundane, the young model featured in the lookbook is a young, talented musician named Kase. Nice.

With a strong graphic element, expect MHI to return to the UK streetwear consciousness with huge aplomb over the next few months. The impending relaunch of Maharishi has got me bubbling with excitement once again, as the British fashion aficionados look to cement themselves back into the mindset of the fashion aware consumer. Having recently been invited to their London studio I was hugely impressed with their new product range, as the trademark brilliant design elements, alongside quality tailoring, is an ever present throughout the brand.

Expect to see more soon...

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