I do believe these adverts are as close to marketing brilliance as I have long seen. Extremely clever, if slightly mischievous, the team behind Durex has come up with a campaign for it’s new condom, the Durex Performa (engineered to make men last longer), that has created a huge buzz, both online and offline. In concordance with the release of the Performa, Durex have also released these charming limited edition pillowcases that have proved such a hit that Durex sales rose by 28% and the pillowcases had to be re-released in sex stores across New Zealand (where the campaign was launched).
Clever, cheeky and creative, Durex has brought a playful aspect to the bedroom, as it passes along the element of fun into that shrouded enclosed environment that most brands would love to be able to reach. It’s a lesson that a whole heap of obtrusive brands can learn from. If it’s my space, be very careful how you, as big, bold, brazen brands, act in it, whether it be online or off, facebook, or my room. Brands need to understand that when you are in my personal area, you can, and can’t, do, or don’t do, certain things. Respect this, and we should get along absolutely dandy. Stole the images from here. With thanks to Patricia for the heads up - I hadn't laughed so much over an ad in time, so it had to be documented!