Sunday, 30 November 2008

Guaranteed to make you last that bit longer...


I do believe these adverts are as close to marketing brilliance as I have long seen. Extremely clever, if slightly mischievous, the team behind Durex has come up with a campaign for it’s new condom, the Durex Performa (engineered to make men last longer), that has created a huge buzz, both online and offline. In concordance with the release of the Performa, Durex have also released these charming limited edition pillowcases that have proved such a hit that Durex sales rose by 28% and the pillowcases had to be re-released in sex stores across New Zealand (where the campaign was launched).

Clever, cheeky and creative, Durex has brought a playful aspect to the bedroom, as it passes along the element of fun into that shrouded enclosed environment that most brands would love to be able to reach. It’s a lesson that a whole heap of obtrusive brands can learn from. If it’s my space, be very careful how you, as big, bold, brazen brands, act in it, whether it be online or off, facebook, or my room. Brands need to understand that when you are in my personal area, you can, and can’t, do, or don’t do, certain things. Respect this, and we should get along absolutely dandy.

Stole the images from here.
With thanks to Patricia for the heads up - I hadn't laughed so much over an ad in time, so it had to be documented!

7 comments:

P.C. WILLIAMS said...

I can't not laugh every single time i see these adverts! It's pure genius!! You're right its as close to advertising genius as we could ever hope to see...Cheers for the shout out though mister Tarik :) Xx

XAVS said...

You are right, this is absolutely genius!!! The idea of the pillowcases and the main collage is just inspiring! I love'm...By the way, I love the way you write Mr, i'll definitelly come back again and often...
X

Whathehelle Fontenelle said...

Thank you very much Mr Xavs it is appreciated

She W0rd Hustlez said...

Lol, that is rather genius.

Danielle said...

The ad and the pillows are hilarious! LOL.

Personally, I'd probably pass on buying the pillow. It'd probably scare the hell out of me when I woke up.

Whathehelle Fontenelle said...

I fully agree! I would definitely take a pass but hell, it's a great campaign.

G-M0N3Y said...

oooh man, i can't get enough of this post!! haha .. this is absolutely BRILLIANT! haha (if i dont say so myself)
:)