Thursday, 13 November 2008

Currency Clothing


You may have seen me wearing a fair few of the t-shirts around and about of late, but I have long been a huge fan of the big, bold and brazen brand that is Currency Clothing. With witty one-liners combined with trite, yet tasteful, typography, Currency merges an in-your-face factor with colloquial, cultural vernacular that shows that the true home of the brand is amongst the streets and straps of the suburbs and cities (if you are looking for a brand that talks to kids you've found it). The message that the brand portrays, somewhat controversially, denotes a very clear image of raw, urban street life; a provocative connotation that has seemingly made it all the more pertinately popular amongst the targeted urban streetwear market.

Though Currency has been around for a fair few years it has only been revealed relatively recently to the large majority and is now being sold in stores such as Hideout, Supra and Global Sports. Brought to us by the creative talents of Brian Gathii, the man behind super brand To-orist, and Lionel Agunyego, the chief designer, the brand is fast expanding as demand on the streets is ever increasing. Keep a look out in your local neighbourhood; you’re sure to see speech bubbles popping up all over the place.

Get in touch if you are interested in purchasing any Currency Clothing...

3 comments:

Mrs C.B. said...

Ive seen and ive liked!
Defiantly will b supporting this cloth line!
And loving your blog Mr C.B.

StyleSniper said...

Yes Mr!
I seen something like this and wondered who was doing it but can't see it on site... did you see a sweater with loads of speech bubbles on back all saying 'something MAN' like Iron Man, Business Man, Shower Man etc about 10 bubbles... liked that one...
B

Whathehelle Fontenelle said...

Yeah 'I'M THE MAN' very big t! Yeah I'm kind of working with/getting involved in the brand so I'm on the verges at the moment. Its run by Brian Gathii - the dude behind Toorist, lemme see if I can sort out a hook up, though they don't do marketing/advertising/hook ups at all! They are v. strong on this point!