I’ve been seeing some excellent things from Vitamin Water of late – adverts have been popping up all over the gaff, whilst the constant promotional work around the brand is both acknowledged and appreciated. Positive in its approach, whilst not too over bearing, Vitamin Water is filtering into our everyday consciousness. Six months ago I would have found it strange seeing Vitamin Water in constant, general use – now, it is commonplace.
Vitamin Water have again caught my attention, this time due to a design competition they’re running with Don’t Panic. In a move to test their consumer’s creativity, Vitamin Water are giving entrants the opportunity to see their design projected big and large on to the side of Cordy House, Shoreditch, whilst there is also a cash prize and tickets to a festival too. The theme for the competition is ‘summer of Glaceau Vitamin Water’ so if you’re interested, there is more information here.