Just came across this brilliant ad from Nike SB in conjunction with the third release of the Paul Rodriguez Nike SB skate shoe. Combining picturesque scenery, fantastic tricks from P.Rod himself and the 'Today was a Good Day' soundtrack, alongside a cameo from Ice Cube himself, the video is a brilliant minute of ad that I wished I saw more of. Straight out of Nike's Innovation Kitchen, take a look at the video here.
Pretty pic huh?
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