Entering the 'age of play'

I've recently read this amazing artist from one of my key mentors, the great Mr Ajaz Ahmed. Looking at the evolving practicality of utilising video gaming as a medium for marketing, Ajaz looks in depth at the business that is now bigger and mightier than Hollywood. I've long been a fan of in game marketing, mentioning it in a interview I did with the Guardian over a year ago, lauding the effective subtlety of adverts within games. With such complexity to games such as Grand Theft Auto, marketeers have the ability to not only market effectively whilst an audience [which is largely a hard to reach, younger audience] offers full concentration to the game, but to also confidently speak to its consumers in a way that will much more easily grab, and keep, their attention.

Take a look at the article here, it's genius.

Image taken from here.